5 Design Trends we're betting on for 2025

A profound change is taking place, both in the way we work, our vision of interactions with digital interfaces, and the attention we pay to the quality of our deliverables.

1. Superior craftsmanship is making a comeback

As markets mature, competition intensifies, and interfaces are shipped faster than ever, the focus on detail and the quest for unparalleled quality have never been more essential. This focus is all the more critical as its business impact grows increasingly evident.

2. Micro-UIs will dominate the design landscape

The era of strictly standardized patterns and ultra-predictable, segmented interfaces is over. We are moving toward highly interactive and deeply contextual interfaces, where multiple layers coexist seamlessly.

3. The gap between designers and engineers is narrowing

Work processes are being redefined, with a growing array of tools that seamlessly translate design intent into tangible outcomes. Code has never been this accessible to designers, facilitating their journey from grasping technical nuances to building prototypes and shipping impactful products.

4. Designers are becoming builders and entrepreneurs

In the past, designers aimed for a seat at the table; today, they are clearly constructing their own. More and more, they are driving product creation and establishing a stronger presence among founders. There’s no doubt that the preceding trend will amplify the pace of this evolution.

5. A paradigm shift in the application of AI to design

When a revered institution like Pentagram openly discusses a client use case showcasing AI’s potential, it marks a clear inflection point in the industry. We are seeing commoditization expand from interfaces to encompass creative works. In this landscape, taste is emerging as a decisive factor over technical skills.